The New South Wales Government has officially opened the bidding for naming rights to the forthcoming \$300 million Penrith Stadium, set to become a premier sports and entertainment venue in Western Sydney. The naming rights deal is expected to secure between \$10 million and \$15 million over a ten-year term, offering the successful bidder significant exposure alongside the Penrith Panthers, one of the National Rugby League’s most successful clubs in recent years .([Aus Leisure][1], [Zero Tackle][2])
### A State-of-the-Art Venue
Scheduled to open in time for the 2027 NRL season, the new stadium will replace the now-demolished BlueBet Stadium. Construction is being undertaken by John Holland, the same firm responsible for Sydney’s Allianz Stadium. The upgraded facility will increase seating capacity by 30% to accommodate 25,000 spectators, with the flexibility to expand to 30,000 for concerts and major events .([Zero Tackle][2])
Key features of the redevelopment include:
* Four gender-neutral change rooms to support women’s sports
* Enhanced food and beverage options
* Upgraded corporate and media facilities
* Fan-focused digital infrastructure
* Retention of the iconic family-friendly grass hills([Zero Tackle][2])
The stadium aims to serve as a central hub for rugby league, rugby union, concerts, and community events, reflecting the vibrant culture of Penrith and its surroundings.([Zero Tackle][2])
The naming rights offer presents a strategic branding opportunity for companies seeking year-round association with a high-profile sports team and a state-of-the-art venue. With the Panthers securing four consecutive NRL premierships, the partnership promises extensive visibility and community engagement.([Zero Tackle]
NSW Minister for Sport, Steve Kamper, emphasized the significance of the partnership:([Zero Tackle][2])
> “This will be more than a stadium; it will be a stage for great events in the thriving hub of Penrith. The right partner won’t just sponsor this new stadium; they’ll own a piece of the region’s great sporting and cultural heritage” .([Zero Tackle][2])
During the construction period, the Penrith Panthers will temporarily relocate their home games to CommBank Stadium in Parramatta, ensuring continuity for fans and players alike .([Zero Tackle][2])
As the search for a naming rights partner intensifies, the new Penrith Stadium stands as a testament to the region’s growth and the NSW Government’s commitment to enhancing sports infrastructure. The successful bidder will not only gain naming rights but also become an integral part of Penrith’s evolving legacy in sports and entertainment.
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