In a jaw-dropping announcement that has electrified the cycling world, Tadej Pogačar has signed a groundbreaking $904.9 million contract extension, the richest deal in cycling history. The Slovenian superstar, already hailed as one of the most dominant riders of his generation, has now officially cemented his position as not just a champion — but a global icon.
The record-setting extension was unveiled early Friday by UAE Team Emirates, the squad Pogačar has ridden for since turning professional. The deal is set to keep the 25-year-old with the team for the next decade, a commitment that underscores both his unparalleled success and his immense marketability on and off the bike.
“This is a landmark moment for Tadej and for cycling as a whole,” said Mauro Gianetti, CEO and Team Principal of UAE Team Emirates. “Tadej represents excellence, resilience, and the future of our sport. We are thrilled to continue this journey together.”
Pogačar, already a two-time Tour de France champion and a multiple Monument winner, has captivated fans worldwide with his fearless attacks, youthful spirit, and relentless pursuit of greatness. His new contract reportedly includes massive performance bonuses, equity stakes in key team-related ventures, and exclusive global endorsement partnerships, making him one of the highest-earning athletes across all sports.
Speaking at a press conference in Monaco, Pogačar remained humble despite the historic figures.
“I’m incredibly grateful for the faith the team has shown in me,” he said. “Cycling has given me so much, and I’m more motivated than ever to push the limits, inspire fans, and bring joy to everyone who loves this sport.”
News of the extension sent shockwaves beyond cycling circles, with major media outlets, sponsors, and even rival teams weighing in on the significance of the deal. Many believe it signals a new era for professional cycling, one where elite riders can command the kind of financial clout once reserved only for athletes in football, basketball, and tennis.
Fans around the world quickly took to social media to celebrate, with hashtags like #PogacarForever and #LegendInTheMaking trending within hours.
As the 2025 cycling season approaches, all eyes will be on Pogačar — not just for his breathtaking performances, but for how he continues to transform the very perception of what a cyclist can achieve on and off the road.
Leave a Reply